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Clarets Back Road Safety Message

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News: Clarets Back Road Safety Message

Monday, 1st March 2004
(PR 1138)

Burnley Football Club's star players kicked off a theatre tour to remind young drivers to drive safely this week.

Teaming up with Lancashire County Council's Road Safety Group, members of the Burnley F.C. squad made a special appearance at Burnley College to sign autographs and remind young drivers to be safe on the County's roads.

With one in five newly qualified drivers being involved in road crashes within the first year of driving, the Road Safety Group is driving the message home to youngsters in colleges throughout the County.

In support of the Road Safety Group's '1 in 5' campaign Dean West, Paul Weller and Glen Little from the Team, attended the College for the road safety drama 'Never Saw The Day'.

The production, based on a true story, focuses on the issues of speeding and peer pressure and demonstrates how an aggressive attitude to driving impacts on a group of friends when a road crash occurs.

Dave Edmundson, Chief Executive at Burnley Football Club said:

"Football provides the perfect medium to address young people. We want to encourage young drivers to drive safely on the County's roads.

"We're glad to support the work of the Road Safety Group. The performance is innovative and entertaining and manages to get important road safety messages across."

Neil Cunliffe, Road Safety Group Manager, explained:

"The '1 in 5' campaign aims to encourage young drivers to be more aware of the consequences of their actions on the road. Young drivers are highly represented in the casualty statistics. Through interventions such as '1 in 5' we hope to raise awareness of issues such as peer pressure and the consequences of speeding, in an effort to reduce road casualties."

Students at the College received signed booklets from the Team as part of the Road Safety Group's '1 in 5' package for young drivers.

Facts:

  • In 2002, 123 people aged 16-19 were killed or seriously injured on the County's roads and 754 sustained slight injuries.
  • 1 in 5 newly qualified drivers are involved in a crash within the first year of driving.

If you would like to find out more about the work of the Road Safety Group please visit www.lancashireroadsafety.co.uk or telephone 0800 328 1635.

Notes for Editors

Lancashire County Council's Road Safety Group are working together with Burnley F.C. to raise awareness of road safety issues as part of an innovative sponsorship deal with the Football League and the Department for Transport's THINK! campaign.

For further information please contact: Stephen Axon on 01772 533194

stephen.axon@css.lancscc.gov.uk

 

 


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