Lancashire has a fresh new outlook on tourism from 1st April 2004 when the new Lancashire and Blackpool Tourist Board starts operating.
The new tourist board is a unique partnership between Lancashire County Council, Blackpool Borough Council and Blackburn with Darwen Borough Council and will promote and support tourism throughout the area, replacing the work previously done by the North West Tourist Board and much more.
Anthony Goldstone has been appointed as Chair of the new board. With over twenty years experience in the tourism industry and local government he is ideally placed to lead the new organisation forward into new territory.
Mr Goldstone is a former National President of the British Chambers of Commerce and is also currently Regional Chair of the North West Learning and Skills Councils.
"This is a really exciting development for Lancashire. The new Lancashire and Blackpool Tourist Board has the potential to make this region a truly fantastic destination for visitors.
"Because of my long involvement in the tourism industry I am well aware of the huge number of jobs it supports and the vast amount of investment it represents. A successful strategy aimed at regenerating the region and improving the quality of life for those who live and work in Lancashire is essential and will also ensure that visitors have an experience second to none when they come here.
"I am also keen to look at how we can improve the skills base of our tourism industry, creating more attractive opportunities for our young people who want to pursue a career in this exciting and rewarding field.
"I am looking forward to working with partners from the public and private sectors to achieve these ambitions. I want everyone to feel involved in creating this new vision for the area which is so vital for our future growth and prosperity."