News: Road Safety Message At Deepdale
Tuesday, 30th March 2004
Preston North End's popular mascot, the Deepdale Duck, will be helping to remind local football fans to stay safe on the county's roads in an innovative sponsorship deal with the Football League.
In association with the national THINK! campaign Lancashire County Council's Road Safety Group are sponsoring Preston North End's match against Bradford City this Saturday, 3rd March.
As part of the sponsorship, drivers are being reminded, 'Don't Drive Tired' and stickers, postcards and leaflets with the fatigue message will be available for fans on the day.
Younger fans will be offered free reflective stickers and postcards reminding them to 'Be safe, be seen' when crossing the roads. The slogan is another part of the Think! campaign run by the Department for Transport.
County Councillor Jean Yates, Cabinet Member for Highways and Transportation said:
"There are two things that I am concerned about, that the people of Lancashire can travel easily and safely and that Preston do well in the league!
"The link with Preston North End provides an ideal opportunity to access the local community and raise awareness of road safety messages to a key target group."
Mark Brown, Commercial Executive at Preston North End, said of the campaign:
"We are delighted to support the work of Lancashire County Council's Road Safety Group. Through working in partnership we can raise awareness of road safety issues in the heart of the local community."
Ahead of World Health Day on 7th April the Road Safety Group will also be using the match as an opportunity to support the event, which this year carries the slogan 'Road Safety is no accident.' Free flyers will let fans know how they can be safer on the roads in unison with the day.
To find out more about the work of the Road Safety Group visit www.lancashireroadsafety.co.uk or for further information on the Road Safety Group sponsored match at PNE this Saturday please contact Christine Gibson on (01772) 532889.
For further information please contact: Martin Crabtree on 01772 533536